How do consumers interact with different post formats in social media? What are the different engagement metrics based on consumer behavior when using social media? How do social users interact with brands when selecting products and services? Which are the fastest-growing social networks? Which are the most popular social networks by demographics (age and gender)?

What is the overall popularity of social media compared to internet use globally? This post will apply the latest reports to our answers in 7 key areas crucial to understanding consumer use of social networks: We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK), and most recently the Datareportal January 2023 global overview. We'll keep this post updated during 2023 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. The average daily usage is 2 hours and 31 minutes (January 2023). Research by Global WebIndex that we reference in this article shows that globally,ĥ9% of the world's population uses social media. Networks vary in popularity with different demographics and they're still evolving. Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2023. Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms

Ig layout planner